The popularity of smartphones will continue as the range of
handsets expands for both consumer and enterprise customers, and
the iPhone becomes more widely available. Customers will choose
to have even more of a 'mobile life', with services such as
Vodafone 360 making it easier than ever to keep in touch. Social
networking and other 'data focused' services will continue to
Customers will demand ever-improving coverage from their network
- not just in breadth, but the quality of the connection. They'll
expect it to be consistently available as well.
Customers will also expect it to work in their home, and will
continue to buy, and love, Vodafone's Access Gateway - a product
that's the first of its kind anywhere in Europe - bringing more
reliable 3G coverage indoors. We'll also see more businesses
using the product, as it's ideal for boosting signal in the small
We'll see roaming pick up again, with customers venturing
overseas. The battle to offer better value to the customer will
reach fever pitch in the summer.
In the enterprise area, integrated services are top of the menu,
with customers looking for Unified Communications (UC) solutions
that will reduce costs while increasing working efficiencies. The
indirect channel, with their close links to local businesses,
will remain a significant route to this key segment.
We have launched two new products at Vodafone over the last 12
months - one for large businesses and one for SMEs - that are the
first truly mobile centric UC solutions on the market. By fully
integrating mobile as part of the UC landscape, we are making it
genuinely possible for people to identify what their colleagues
are doing - and the most effective way to contact them - whatever
they are doing, wherever they are.
Vodafone One for large
businesses and Vodafone One Net for SMEs really do bring the
concept of 'presence' alive - and by doing so, UC suddenly
becomes a much more powerful proposition - and one that the
mobile dealer channel is much better placed to capitalise on.
Vodafone's focus will be to offer a great all-round customer
experience, from our stores to customer care, to excellent value
and network quality.
Finally, we'll see a number of organisations engaging in
programmes such as World of Difference. The programme is giving
500 inspirational individuals the chance to get paid to work for
a charity of their choice. Placements start across the country in