Mobile phone sales dip at close of 2009

Mobile phone sales dip at close of 2009
The final weeks leading up to Christmas saw a dip in handset sales, despite some operators reporting record sales for the period, according to data from analyst firm GfK.

The figures revealed that sales had risen by 0.5% to 633,000 units by week 49 of last year compared with 2008, but they then showed a sudden dip in the last two weeks.
According to one senior industry source, the slowdown reflected some operators reaching the end of their budgets.

Despite this, some retailers reported record sales for the Christmas period in 2009. Orange said it had been 'the best Christmas ever' for mobile retail. A spokeswoman added: 'While footfall was down over the period due to the snow, it did not matter as Christmas started early for us thanks to a strong device portfolio and Christmas Gift Box.'

Meanwhile, Tesco said it had been a 'great Christmas' in terms of the number of activations and iPhone sales, and also across the branded business.

O2 consumer sales director Stephen Shurrock said business over the Christmas break was 'in line with our expectations', and added: 'Key drivers continue to be the high-end smartphones and simplicity. In-store footfall and online traffic were both strong.'

Phones 4u reported it had exceeded its targets for 2009 due to a busy Christmas period. Trading director Scott Hooton said: 'Christmas was a successful trading period for Phones 4u, with positive sales numbers resulting in the business finishing 2009 ahead of targets.'

Carphone Warehouse Ceo Andrew Harrison said: 'Our focus has been on gaining market share and we are delighted with our progress against our plans.'

Sales for week 50 saw a fall of 2.7% compared with 2008, to 655,000 units, while week 51 (ended 18 December), the last full trading week, recorded an even bigger fall on 2008 - of 6.4% to 726,000 units.

However, the figures were an improvement on the dip in sales reported in 2008, where there was an overall decline of 7% on handset sales over the Christmas period compared with 2007.
Written by Mobile Today
Mobile Today


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