Brightpoint has clinched a deal with HTC to distribute Google's Nexus One smartphone in North America.
The deal makes Brightpoint
the first company to seal a distribution and logistics deal with HTC, which manufactures
the Nexus One for Google. However, it is not exclusive and more distribution deals are in the pipeline.
Announcing the deal at the
CES technology trade show in Las Vegas
last week, Brightpoint Americas President Mark Howell said it was ‘significant’,
but did not reveal revenue details.
‘HTC has a global
relationship with Brightpoint,’ he said. ‘With Google, it's an incredibly
important player in the internet and really progressive (with) service
Google has introduced a
brand new way of selling its smartphone, which promises to shake up the
industry. It will sell the Nexus One directly via its online store. The Nexus One
will be available to UK
consumers in the spring, from the Google website. In addition, Vodafone will be offering tariffs for the Google phone when it launches.
The Nexus One is expected
to drive sales of Android smartphones to new heights.
Nitash Patel, analyst at Strategy Analytics commented: ‘Google
want to raise the profile of its Android platform by creating a branded handset,
which will be good for other Android handset manufacturers.’