Brightpoint to distribute Nexus One in US

Brightpoint to distribute Nexus One in US

Brightpoint has clinched a deal with HTC to distribute Google's Nexus One smartphone in North America.

The deal makes Brightpoint the first company to seal a distribution and logistics deal with HTC, which manufactures the Nexus One for Google. However, it is not exclusive and more distribution deals are in the pipeline.

Announcing the deal at the CES technology trade show in Las Vegas last week, Brightpoint Americas President Mark Howell said it was ‘significant’, but did not reveal revenue details.

‘HTC has a global relationship with Brightpoint,’ he said. ‘With Google, it's an incredibly important player in the internet and really progressive (with) service offerings.’

Google has introduced a brand new way of selling its smartphone, which promises to shake up the industry. It will sell the Nexus One directly via its online store. The Nexus One will be available to UK consumers in the spring, from the Google website. In addition, Vodafone will be offering tariffs for the Google phone when it launches. 

The Nexus One is expected to drive sales of Android smartphones to new heights.

Nitash Patel, analyst at Strategy Analytics commented: ‘Google want to raise the profile of its Android platform by creating a branded handset, which will be good for other Android handset manufacturers.’

Written by Mobile Today
Mobile Today


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