LG marketing chief John Barton exits

LG marketing chief John Barton exits

LG sales and marketing director John Barton is leaving the company after nearly five years at the helm.

Barton resigned last week, and sent a letter to the channel announcing his departure yesterday (11 January). He will leave in April this year, to take on a role at a film production company with music interests.

Barton said: ‘I am working harder than ever before, so you can tell my relations with my shareholders are good.’

‘My judgement is that they are looking immediately for a replacement, but I only resigned last week and it is early days for finding someone.’

He added: ‘I don’t think they will reconstruct the division. I think they will find someone new to take the job and I will be helping them as much as I can until April.’

Barton is credited with guiding the manufacturer's growth from zero market share into double figures.

He has played a key part in the launch of the Chocolate, Shine, Viewty and the highly successful Cookie, which has sold over 1.5 million devices.

Barton began his career with up and coming operator One2One and began his mobile career in 1987 at O2's predecessor, BT Cellnet.

He went on to take various roles at Talkland and within the Cauldwell Group before taking up the challenge of One2One and its integration into T-Mobile. He then joined 3 in its pre-launch phase as sales director and helped steer it through the launch stage.
Written by Mobile Today
Mobile Today


John will be a great loss to LG and a hard act to follow. The industry has lost a key player and will be the less interesting for it.
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