1/14/2010 3:33:00 PM
Vodafone stores open early on day of iPhone launch
Several Vodafone stores opened early today (14 January) to allow customers to collect their iPhones before going to work and miss the rush, retail director Terry O'Brien told Mobile.
Stores including those in Canary Wharf and London opened early as the network started selling the Apple product across all its channels.
O'Brien was in the Oxford Street flagship store during the afternoon of the launch day and will be visiting stores in the Newcastle area on 15 January.
He said he the phone will be a 'big seller', with pre-orders exceededing 50,000 before going to market.
He said: 'This is one of the best launches we have had and to do in excess of 50,000 orders is mind boggling. The buzz and the excitement are running through everybody right now.' The network announced in late 2009 it would be getting the iPhone and consequently, it trained all staff in its 397 strong retail estate on the product before Christmas .O 'Brien was confident about the network and any strain the iPhone might put on it. He said: 'The Vodafone network has been developed to support smartphones. We are rolling out EDGE technology where there is a demand for greater capacity to fill the gaps. And we are trying to make sure that customers have the best experience possible.'
The operator has launched an iPhone app called 'Vodafone 360 people sync', which allows customers to back up and sync their mobile contacts on the iPhone if a customer moves network.