1/15/2010 10:25:00 AM
O2 launches into fixed line market
O2 has come full circle, launching into the fixed line
market this week, nine years after demerging with BT.
The operator will bundle fixed line calls into packages alongside
its broadband and mobile products and offer discounts to
customers who take all three services.
The launch is part of a major strategy to extend O2's share of
the UK broadband market, with a deal which is available to
broadband customers only.
'This is the most important launch for us in the home space since
we entered the broadband market and is part of our strategy to
evolve beyond mobile to a leading connectivity brand ,' said
Sally Cowdry, UK marketing director at O2. 'We know how many of
our customers value the convenience of paying for their home
phone and broadband together with no hidden extra costs, and we
will be bringing the same commitment to quality of service with
our home phone service as we have successfully established with
The deal sees O2 hook with BT its old parent group, from which it
demerged in 2001. Customers signing up to O2's Home Phone deal
will need a working BT landline and be a customer of O2's Home
Two home phone packages will be available to O2 Home Broadband
customers. 'Evening & Weekend' will cost Â£9.50 per month and
offers unlimited calls to UK homes on evenings and weekends.
'Anytime' costs Â£12.50 per month and offers any time, unlimited
calls to UK homes, 0845/0870 numbers and landlines in more than
20 countries. O2 mobile customers will be able to get O2's
Standard broadband package and Evening & Weekend phone
package for Â£17 per month, including line rental.
Both packages include Hide My Number, Last Caller ID, and Last
Number Delete.Bolt on services including Voicemail, Call Waiting,
Caller Display, Call Barring and Ring Back will also be available
for an additional monthly fee.
O2 Home Phone will retail via the same channels as O2 Home
Broadband, including O2 stores, o2.co.uk, telesales and Carphone
Warehouse and other retailers