O2 launches into fixed line market

O2 launches into fixed line market
O2 has come full circle, launching into the fixed line market this week, nine years after demerging with BT.
The operator will bundle fixed line calls into packages alongside its broadband and mobile products and offer discounts to customers who take all three services.
The launch is part of a major strategy to extend O2's share of the UK broadband market, with a deal which is available to broadband customers only.
'This is the most important launch for us in the home space since we entered the broadband market and is part of our strategy to evolve beyond mobile to a leading connectivity brand ,' said Sally Cowdry, UK marketing director at O2. 'We know how many of our customers value the convenience of paying for their home phone and broadband together with no hidden extra costs, and we will be bringing the same commitment to quality of service with our home phone service as we have successfully established with broadband.'
The deal sees O2 hook with BT its old parent group, from which it demerged in 2001. Customers signing up to O2's Home Phone deal will need a working BT landline and be a customer of O2's Home Broadband deal.
Two home phone packages will be available to O2 Home Broadband customers. 'Evening & Weekend' will cost £9.50 per month and offers unlimited calls to UK homes on evenings and weekends. 'Anytime' costs £12.50 per month and offers any time, unlimited calls to UK homes, 0845/0870 numbers and landlines in more than 20 countries. O2 mobile customers will be able to get O2's Standard broadband package and Evening & Weekend phone package for £17 per month, including line rental.
Both packages include Hide My Number, Last Caller ID, and Last Number Delete.Bolt on services including Voicemail, Call Waiting, Caller Display, Call Barring and Ring Back will also be available for an additional monthly fee.
O2 Home Phone will retail via the same channels as O2 Home Broadband, including O2 stores, o2.co.uk, telesales and Carphone Warehouse and other retailers
Written by Mobile Today
Mobile Today


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