Symbian comes out top for mobile advertising

Symbian comes out top for mobile advertising

Mobile operating system Symbian has come out top of a report of mobile advertising click through rates (CTR), beating rivals Apple and Android.

The Mobile Advertising Metrics report by Smaato showed the average CTR on ads for all mobile platforms set to 100. Symbian was by far the leading platform with a score of 161, while the iPhone got a lower score of 119 (see chart).

Symbian said: ‘Naturally, it’s very encouraging to see Symbian excel in the click through rates – a statistic that certainly reinforces our leading position in the smartphone market. The high rate of click throughs will be in no small part to the flexibility and level and interaction available on our platform.

‘It is now critical that we do not rest on our laurels, but build on this momentum and strive towards our goal of making our platform completely open to the developer community, which will undoubtedly increase this flexibility and interaction.

‘We believe that the future of mobile is indeed open, in order to instill creativity, foster innovation and ensure the developer community has the optimal platform to continue evolve the mobile phone at the rate we have experienced over the past ten years.’

Written by Mobile Today
Mobile Today


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