Mobile operating system Symbian has come
out top of a report of mobile advertising click through rates (CTR), beating
rivals Apple and Android.
The Mobile Advertising Metrics report by
Smaato showed the average CTR on ads for all mobile platforms set to 100.
Symbian was by far the leading platform with a score of 161, while the iPhone
got a lower score of 119 (see chart).
Symbian said: ‘Naturally,
it’s very encouraging to see Symbian excel in the click through rates – a
statistic that certainly reinforces our leading position in the smartphone
market. The high rate of click throughs will be in no small part to the
flexibility and level and interaction available on our platform.
‘It is now
critical that we do not rest on our laurels, but build on this momentum and
strive towards our goal of making our platform completely open to the developer
community, which will undoubtedly increase this flexibility and interaction.
that the future of mobile is indeed open, in order to instill creativity,
foster innovation and ensure the developer community has the optimal platform
to continue evolve the mobile phone at the rate we have experienced over the
past ten years.’