Vodafone opens business store to target SMEs

Vodafone opens business store to target SMEs
Vodafone is to launch a chain of dedicated business stores across the UK, if a trial in London is successful.

The trial is underway at a brand new 'Vodafone Business' store in Cheapside, east London.

The business store is targeting small and medium sized businesses (SMEs), after market research showed that up to 5,000 SMEs are within a five minute drive of the store.

A chain of Vodafone Business stores could be launched as early as May this year if the trial is successful.

Vodafone UK's SME chief, Jo Werker, told Mobile that the trial will run for three to six months. She added: 'After that, we will take the learning from this store and see how it influences our overall strategy on the high street. We are keen to know what SMEs want on the high street.'

Werker said, if successful, the business stores would be located 'wherever there is a market opportunity for SMEs'.

The Cheapside store is already reporting a good level of sales, Werker added. The store staff are specially trained SME advisers and technical experts who are able to help business customers with technical queries, problems and low-level diagnostic faults and repairs.

Customers are also able to talk to in-house business advisers in dedicated demonstration areas. The store has prominent displays of all Vodafone's SME business plans and products.

Vodafone will formally launch the store in February alongside a high profile marketing campaign aimed at local SMEs.

Werker said: 'We are consistently hearing that SMEs want to be recognised and treated as small businesses. They want us to demonstrate that we understand their business.'

The operator insisted the Vodafone Business concept would not hit b2b indirect channel dealers. A spokeswoman said: 'It will not affect what our dealers do. They are still core to our business but it is important to offer SMEs choice.'
Written by Mobile Today
Mobile Today


Excellent Store, i visited the store during the week and was greeted buy a large smiling chap in a red shirt. Staff are very helpful and friendly. ...
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