1/21/2010 10:55:00 AM
Advertising Standards Agency confirms Orange ad probe
The Advertising Standards Agency (ASA) has confirmed it is
investigating the complaint made by 3 against Orange in October
The dispute began when Orange ran an advertising campaign to
promote the speed of its network in the run-up to the launch of
The campaign included the claim that the Orange network covers
93% of the population.
At the time of the complaint, 3 said the method of measuring 3G
coverage was misleading and confusing for customers.
3 has been working on its 3G network and is aiming to have 12,500
sites by the end of 2010.
An ASA spokesperson said: 'We can confirm that we are
investigating the complaint and a report will be published in due