1/21/2010 11:07:00 AM
LG looks for sales director after Barton eit
LG Mobile is looking for a replacement for sales and
marketing director John Barton, who resigned two weeks ago, with
a remit to propel the company into the top three manufacturers by
share by the end of 2010.
It is understood that LG is considering removing marketing from
Barton's role, although the manufacturer is still looking to
recruit a head of marketing to replace Jeremy Newing, who left LG
late in 2009.
The company denied the move and said that 'no changes were
anticipated in the reporting line or general scope' of Barton's
Sources told Mobile that LG is looking to replace Barton with
someone who is 'dynamic' and able to 'take the company to the
next level' in its bid to grow its handset sales by 20% globally
To achieve this, LG needs to gain UK share and put itself in
third position, a target set by the company's Korean parent.
One source close to the company said: 'The global strategy is to
be in the top three - for this, they need to be in the top three
in the UK and they need someone who will make this happen.'
It is understood that although LG reported year on year growth at
the end of 2009, it was still below targets set by Korea - which
is keen to increase the manufacturer's position in the UK