Free Ovi Maps first step in Nokia’s vision

Free Ovi Maps first step in Nokia’s vision

Nokia’s move to update its navigation services is the first sign of its vision for location based services becoming a reality, according to UK MD Mark Loughran.

The manufacturer took on Google and Apple, as well as sat nav company, TomTom, when it launched its updated and free navigation service yesterday (21 January).

The service was made possible through Nokia’s acquisition of navigation company Navteq, in 2007.

In an interview with Mobile yesterday, Loughran said: ‘We have to go back a bit in time – we said a couple of years ago that location based services was where we were going to be.

He added: ‘We bought Navteq and now we can turn it into the service we have today. I think our strategy has been clear. ‘It sets the bar at a very different level. Our strategy is about people, places and contextually aware services. This is the next step’

The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries.

Written by Mobile Today
Mobile Today


The service is quite good and a step towards our mobile future as LBS will renew the way we live, shop and socialize. Still it does not mean that ...
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