Consumers have not fallen out of
love with the iPhone, if Vodafone’s 100,000 sales figures after just one week
are anything to go by.
Despite being available in the UK since the
second quarter of 2007, customers are continuing to buy the phone in large
numbers. There are a number of other smartphones available now that are as
good, if not better in some ways, than the iPhone.
But none of them have the iPhone’s
cachet – a real testament to the power of the Apple brand – its stylish good
looks, ease of use and the powerful range of apps that no other manufacturer
can yet match.
Vodafone is the fourth network to
get the phone after O2, Orange
and then Tesco just before Christmas 2009. Despite this, it has managed to sell
100,000 units. Vodafone’s official figures are divided into 50,000 pre-orders
and a further 50,000 from retail sales since it began selling the device on 14
Vodafone has taken a twin-track
approach to marketing the iPhone. It is pushing the quality of its 3G network,
which neatly calls attention to the problems O2 has had with its 3G network.
The network has also made a major
push to sell the iPhone into the business community, despite its reputation as
a very much a consumer phone. Vodafone has not released any figures of the breakdown
between consumer and business sales, but has said demand from enterprise
customers was high.
No official figures are available
However, sources say it is thought to have sold 30,000 iPhones in its first day
(10 November 2009). It did have one disadvantage compared with Vodafone in that
customers could not pre-order the Orange
iPhone. Apple would not allow any pre-orders as it would have broken O2’s
In contrast, Vodafone was able to
take pre-orders in December 2009, some five weeks ahead of its 14 January
launch date. Meanwhile, Orange
is believed to have sold 200,000 iPhones since its November 10 launch,
O2 has not released iPhone sales
figures, but has said that sales have held up since losing its exclusive
contract in early November 2009.
In 2009, Apple is thought to have
sold around 400,000 iPhones in the UK.