Strong sales of iPhones and
Mac computers boosted Apple’s earnings by 50%, delivering the manufacturer’s most
profitable quarter yet.
Apple said it shipped 8.7
million iPhones in Q4 2009, double the number shipped in the same period one year previously,
but still less than the nine million predicted by analysts.
The firm also sold 3.36
million Mac computers in the quarter, a 33% unit increase on the previous year
and higher than analysts predictions of around three million.
Apple’s revenue also broke
records, rising 32% and beating the previous quarter’s results by more
than $3bn. However, the results were swelled by new accounting standards that allowed Apple to recognise all the revenue from the iPhone and Apple TV
as they are sold, rather than over two years.
Steve Jobs, Apple's chief
executive, welcomed the results and appeared to tip the launch of the iSlate
He said: ‘If you annualise
our quarterly revenue, it is surprising Apple is now a $50bn plus
company. The new products we are planning to release this year are very strong,
starting this week with a major new product that we’re really excited about.'
Apple’s profits rose to
$3.38bn (£2.1bn), or $3.67 a share, in Q4, up from $2.26bn,
or $2.50 cents a share, in the same period one year ago, when Apple was using the
old accounting standard. Revenue rose to $15.68bn from $11.9bn.
International sales accounted for 58% of the quarter’s revenue.