1/29/2010 1:01:00 PM
Samsung busts its 2009 handset sale targets by 27m
Samsung Mobile and Telecommunications division defied a declining mobile market last year, with worldwide sales of handsets surging past the company’s 2009 sales target of 200 million by an additional 27 million.
Group results today revealed Samsung’s mobile and telecommunications arm achieved a 12.1% year-on-year revenue increase to 11.57 trillion won (£6.3bn). Sales of its mobile handsets for Q4 were particularly strong, reaching 69 million, up 16% on last year’s Q4 results.
Samsung declined to reveal sales levels in the UK but said growth was evenly spread across North America, Europe and the emerging markets. The company said it is expecting its market share to exceed 20% in 2009.
Meanwhile the company is forecasting a strong performance in 2010 with mobile phone sales expected to increase 10% as it focuses on mid-market and high-end touch screen devices and smartphones in developed markets and a streamlined offering of specialised products for the emerging markets.