3 seeks to increase handset internet usage

3 seeks to increase handset internet usage

3 has laid out plans to gain customers through the strength of its network infrastructure and to increase the number of unique users accessing the internet through their handsets to 3.5 million to 4 million by the end of the year.

3 CEO Kevin Russell laid out 3's intentions at a round table event in London today.

He said: 'We can seem a bit wacky at times and some of the decisions we take can seem out of kilter with the market place.'

However, he believes that some of the decisions that have been taken by 3, such as a long term plan to strengthen the networks infrastructure, are now paying off.

Russell also claimed that 3 now has a 37% market share in mobile broadband.

3 chief technology officer, Graham Baxter, reiterated this belief and explained that through technology 3 has been able to lead innovation in the mobile data market.

He said innovation and investment will be the key to differentiate the networks from each other in the future, giving the example of 3 being the first operator to introduce PAYG dongles in the market in 2008.

He said: 'Data traffic is about 96% of the overall traffic going over the network. One day in January we pushed 75 terrabytes of traffic over the network which is 20 times the content of the British Library.'

Online music streaming service, Spotify which launched late last year on the HTC Hero will be available on more handsets in the next two or three months.

Russell also raised the issue of data roaming and said that it will 'increasingly be a consumer issue'. He highlighted that 5GB of roaming in the UK can cost £15 while the same amount of roaming can cost £6250.

He also raised concerns about the T-Mobile and Orange merger. He said: 'We have competition concerns and we have said it quite openly. Since mid-2007 our conversations with Ofcom have been about 1800 Mhz which we believe is very valuable and believe the authorities should be looking at very carefully.
Written by Mobile Today
Mobile Today


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