3 has laid out plans to gain customers through the strength
of its network infrastructure and to increase the number of
unique users accessing the internet through their handsets to 3.5
million to 4 million by the end of the year.
3 CEO Kevin Russell laid out 3's intentions at a round table
event in London today.
He said: 'We can seem a bit wacky at times and some of the
decisions we take can seem out of kilter with the market place.'
However, he believes that some of the decisions that have been
taken by 3, such as a long term plan to strengthen the networks
infrastructure, are now paying off.
Russell also claimed that 3 now has a 37% market share in mobile
3 chief technology officer, Graham Baxter, reiterated this belief
and explained that through technology 3 has been able to lead
innovation in the mobile data market.
He said innovation and investment will be the key to
differentiate the networks from each other in the future, giving
the example of 3 being the first operator to introduce PAYG
dongles in the market in 2008.
He said: 'Data traffic is about 96% of the overall traffic going
over the network. One day in January we pushed 75 terrabytes of
traffic over the network which is 20 times the content of the
Online music streaming service, Spotify which launched late last
year on the HTC Hero will be available on more handsets in the
next two or three months.
Russell also raised the issue of data roaming and said that it
will 'increasingly be a consumer issue'. He highlighted that 5GB
of roaming in the UK can cost £15 while the same amount of
roaming can cost £6250.
He also raised concerns about the T-Mobile and Orange merger. He
said: 'We have competition concerns and we have said it quite
openly. Since mid-2007 our conversations with Ofcom have been
about 1800 Mhz which we believe is very valuable and believe the
authorities should be looking at very carefully.