Samsung appoints Best Buy marketeer

Samsung appoints Best Buy marketeer
Samsung has appointed Best Buy's Will Lever as European brand director.

He joined Samsung in January and his position is believed to be a central marketing role that operates across Samsung's entire remit, including electrical equipment such as TVs.

Lever held a consultancy role at Best Buy from September to December 2009. Prior to that, he was head of marketing for Carphone Warehouse's Geek Squad for two years.

Samsung is currently running an 'extensive recruitment drive' for its mobile division, following the widening of VP Mark Mitchinson's role.
Written by Mobile Today
Mobile Today


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