Q4 shows signs of recovery for handset market

Q4 shows signs of recovery for handset market
The handset market started to recover in Q4 2009, according to results released by manufacturers at the end of January.

Recovery was bolstered by growing demand for new and cheaper smartphones, analysts said.

Strategy Analytics analyst Neil Mawston said: 'The smartphone market will become ultra competitive in 2010. This will be good news for consumers, but smartphone wars will inevitably place downward pressure on vendors' pricing and margins,' he added.

Nokia saw its market share increase by 2% to 39% for the quarter ended 31 December. It shipped 127 million phones - an increase of 12% year on year.

Approximately 4.6 million Nseries devices and 6.1 million Eseries devices were shipped during the period.

Nokia's global device sales increased overall, but there was a decline in sales in Europe, Latin America and North America.

Meanwhile, Samsung saw worldwide sales of handsets surging past the company's 2009 sales target of 200 million by an additional 27 million.

Sales of its mobile handsets for Q4 were particularly strong, reaching 69 million - up 16% on 2008's Q4 results.

LG, its Korean counterpart, reported a 32% year on year increase for Q4 after shipping 33.9 million handsets.

Annual shipments rose to 117.9 million units in 2009 from 100.7 million in 2008, as growth in North America, Europe and emerging markets offset a weaker home market in Korea.

However, not all results were positive. Motorola said last week that its mobile phone division had continued to struggle in Q4, despite aggressive cost-cutting and the launch
of two Android devices.

The company shipped 12 million devices during the quarter ended 31 December, including two million smartphones. Its global market share was 3.7% - down from 21% only a few years ago.

Sales fell 22% to $1.8bn (£1.1bn), compared with the same period one year earlier. Its operating loss narrowed to $132m (£81m), compared with $595m (£368) one year earlier.

Smartphone sales up 30% in Q4

Smartphone sales for Q4 were up 30% year on year to 53 million handsets - the highest ever - according to analyst firm Strategy Analytics.

Nokia led market volumes, ahead of RIM and Apple, and competition will increase further in 2010, according to the firm.

Nokia sold more handsets than Apple and RIM combined, shipping 20.8 million smartphones during the fourth quarter - up 38% from one year ago.
Written by Mobile Today
Mobile Today


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