2/4/2010 3:56:00 PM
Nokia launches ‘Come Get Entertained’ strapline for X6
Nokia will promote its upcoming X6 handset with the
strapline ‘Come Get Entertained’.
The X6 Comes With Music phone will be launched on 24
February, backed by a multimillion pound integrated campaign
featuring competitions to win the handset.
Fiona Bosman, head of brand at Nokia UK, said: ‘This
campaign will really engage our audience. Nokia will be creating lots of
exclusive and exciting content throughout the campaign that will really bring
each aspect of this brilliant device to life, reminding consumers that the X6
is a must have all round entertainer.’
Nokia revealed its results for the fourth quarter ended
31 December last week. It said it shipped 127 million phones – an increase of
12% on 2008, and saw its marketshare increase by 2% to 39%.
Around 4.6 million Nseries devices and
6.1 million Eseries devices were shipped during the period. Although its
global handset sales increased overall, there was a decline in sales in Europe,
Latin America and North America.