Vodafone is looking into a 'severe breach of rules' by
staff after an offensive 'tweet' was posted on its official
Twitter account, Vodafone UK.
The offensive 'tweet' was posted at 15:47 and deleted shortly
Since then, the operator has sent out numerous apologies to its
followers on the social networking site.
Vodafone reacted quickly to the breach and posted an apology,
just under an hour after the original post, which said: 'We're
really sorry. A severe breach of rules by staff in out building,
dealing with that internally. Please keep your faith in us.'
Only this week the operator was used as an example of a company
using Twitter for good customer services by BBC programme Working
Followers of Vodafone UK on Twitter started 're-tweeting' and
asking Vodafone what had happened and have speculated that a
disgruntled employee created the post.
One follower said: 'Have I missed something???'
A Vodafone spokesman said: 'This
afternoon an employee posted an obscene message from the official Vodafone UK
Twitter profile. The employee has been suspended immediately and we have started
an internal investigation. This was not a hack and we apologise for any offence
the tweet may have caused.'