O2 would consider building an MVNO like its Giffgaff
subsidiary if there was not the facility to do it in-house, according to the
operator’s customer director, Tim Sefton.
Sefton was speaking to Mobile
about O2’s MVNO strategy last week.
He said: ‘Our strategy for MVNOs is to use customer
insight and we would consider potentially building an MVNO if there was not the
facility to do that in house.’
Sefton added that new MVNO subsidiaries would only be
built if absolutely necessary, and that the operator was not going to become
powered’ MVNO Giffgaff launched on 25 November, offering free data to all its members
for a limited period.
Giffgaff, which uses the O2 network and is headed up by ex-O2 broadband chief
Mike Fairman, offers its members free calls and texts in exchange for ‘getting
involved’ by promoting the MVNO.
For O2 feature, including Sefton interview, see next
week’s Mobile (19 February).