Operators could face Government legislation to
curb their misleading claims over mobile broadband speeds, a broadband watchdog
warned this week.
Broadband Genie called on networks to be more honest about
the true speed of their mobile broadband services instead of making
The call came after a survey of 6,000 mobile broadband speeds by the watchdog
found the average mobile broadband speed went up just 0.2MB between January and December
2009, despite the majority of the mobile broadband suppliers claiming 'up to'
speeds had increased significantly from 3.6Mbps to 7.2Mbps.
Failure to deliver on the promise of faster mobile broadband could
drive consumers away from operators’ dongle products, Broadband Genie warned.
Broadband Genie commented: ‘Our tests show that the average has gone up across
2009 to an average closer to 1.1MB, but 'up to' claims have gone through the
roof. The latest dongles are being advertised at anything up to 7.2Mbps, which is
It adds: ‘While the advertising doesn't lie – the dongles are capable of
these speeds – the reality for customers is very different. The outcome can
only be a huge swathe of disappointed punters who may be turned off of mobile
broadband for good.’
Broadband Genie editor Chris Marling called on mobile broadband suppliers to
be more honest with their customers, warning that their behaviour could result
in yet more Government legislation to curb their claims. He added: 'Do we
have to end up with another situation where the Government has to threaten the
industry with legislation because they can't do the honourable thing without a