Vodafone brand director Wheldon exits

Vodafone brand director Wheldon exits

Vodafone global brand director David Wheldon is leaving the company, according to reports.

It is not known if he has a job to go to, the reports said.

Wheldon joined Vodafone in 2004. Previously, he was at ad agency giant WPP, on its Team Vodafone business.

He also oversaw Vodafone's new 'Power to you' positioning last autumn, as the operator looked to become a more consumer-friendly brand.

Wheldon is a former chairman and chief executive of global communications agency CIA UK Holdings and CIA Media network and a former president of ad agency BBDO.

He has also held the position of VP and global head of advertising at Coca Cola.

Vodafone would not comment.


Written by Mobile Today
Mobile Today


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