Sim-only deals a mystery to over 50% of consumers

Sim-only deals a mystery to over 50% of consumers

Over 50% of mobile phone users do not recognise the term ‘Sim only contract’ and only a fifth of mobile phone users are aware that a SIM only contract can be cheaper than a handset inclusive deal, according to a recent survey.

The survey carried out by comparison website Simonlyoffers.com, polled 250 consumers. The results showed that 48% of subjects claimed to be familiar with the term ‘SIM only contract’; and that 21% knew a SIM Only contract could be cheaper compared to a handset inclusive package.

Richard Patterson, marketing director for Simonlyoffers.com said as SIM only deals are relatively new consumer awareness will go, particularly as the deals are being heavily promoted by suppliers.

 He predicted a huge growth in Sim only contracts and falling handset sales as Sim only deals increase in popularity.

‘As mobile phones become more advanced, with even the cheaper models having more functionality than many people will ever use, there will be less need to upgrade a handset every eighteen months or so as is now the norm. This is likely to fuel a huge growth in SIM only contracts whilst having a negative impact on handset sales as consumers take advantage of cheaper tariffs and shorter contract lengths,’ he said.

 The survey of 250 mobile phone users was compiled by Simonlyoffers.com in January 2010.

The results showed that 48% of subjects claimed to be familiar with the term ‘SIM only contract’; and that 21% knew a SIM Only contract could be cheaper than a handset inclusive package. Consumer awareness did not increase or decrease with regards to certain age groups or gender, according to the survey.

Written by Mobile Today
Mobile Today

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