Over 50% of mobile phone users do not recognise the term ‘Sim only
contract’ and only a fifth of mobile phone users are aware that a SIM only contract can be cheaper
than a handset inclusive deal, according to a recent survey.
carried out by comparison website Simonlyoffers.com, polled 250 consumers. The
results showed that 48% of subjects claimed to be familiar with the term ‘SIM
only contract’; and that 21% knew a SIM Only contract could be cheaper compared
to a handset inclusive package.
marketing director for Simonlyoffers.com said as SIM only deals are relatively
new consumer awareness will go, particularly as the deals are being heavily
promoted by suppliers.
He predicted a huge growth in Sim only
contracts and falling handset sales as Sim only deals increase in popularity.
phones become more advanced, with even the cheaper models having more
functionality than many people will ever use, there will be less need to
upgrade a handset every eighteen months or so as is now the norm. This is
likely to fuel a huge growth in SIM only contracts whilst having a negative
impact on handset sales as consumers take advantage of cheaper tariffs and
shorter contract lengths,’ he said.
The survey of 250 mobile phone users was
compiled by Simonlyoffers.com in January 2010.
The results showed that 48% of subjects claimed to be
familiar with the term ‘SIM only contract’; and that 21% knew a SIM Only
contract could be cheaper than a handset inclusive package. Consumer awareness
did not increase or decrease with regards to certain age groups or gender,
according to the survey.