Orange is to offer a daily roaming tariff of Euro2 for 2MB
standardised across the EU. It will be rolled out across Europe
from February 2010 and offered to existing customers on an opt-in
Yves Maitre, VP of devices and multimedia at Orange, told Mobile:
'We are responding to the growth of multimedia and we are saying
to customers you can now have a very affordable and simple tariff
plan when you travel in Europe.
'When we looked at the statistics the average data usage is 41MB
per month per user. For most of our customers that is less than
2MB a day. So this offer is totally aligned with our strategy for
the mass market, it is not aimed a people who need access to a
lot of data.'
The daily tariff, roughly equivalent to the price of a coffee,
equates to around 80 to 100 emails (not attachments), 80 to 100
web pages or 15 to 20 images.
The Euro2 for 2MB Travel Data Daily roaming bundle was launched
in Spain and Romania in 2009 and is now being rolled out in the
UK, Poland, France, Slovakia, Switzerland, Austria, Luxembourg,
Belgium and Moldavia.
Orange is also offering iPhone customers in France a Euro5 for
10MB daily data roaming tariff. The tariff will be introduced
into other countries later.
Maitre said: 'You have to apply online to use this tariff. When
you reach your 2MB limit, you get an SMS or pop up warning. You
can then top it up or switch to your existing data