Orange has partnered Microsoft in Europe for the Windows 7
Series, with the pair planning to launch on a range of handsets
The companies will work together to customise Windows phones by
integrating Orange and Microsoft services into one window on the
For the first time, Orange plans to combine its Sim and network
authentication with Microsoft Windows Phone 7 Series to create a
single customer 'ID', simplifying sign-in and eliminating the
need to register for multiple accounts.
This move will allow Orange customers on 7 Series handsets single
sign-on access to Microsoft services such as Xbox LIVE and Zune
Music, alongside a range of Orange services which are integrated
within the Windows Phone 7 Series platform.
Orange services are expected to include Orange TV and Orange
Navigation and access to exclusive, localised content such as the
national football league in France (Ligue 1).
The extended Orange and Microsoft partnership will also see joint
collaboration to deliver enhanced customer care services to
Olaf Swantee, SEVP of Orange's global mobile business, said: 'We
have a long-standing and successful relationship with Microsoft,
having introduced the first ever Smartphone together back in
2002. Eight years on, our collaboration continues to bear fruit
as we look to bring Orange Windows Phone 7 Series customers more
than just a phone, but a full end-to-end multimedia experience
that will give them enhanced access to content and dedicated
'This partnership we are planning with Microsoft, sharing service
capabilities expert customer assistance, is just part of how
Orange is working with the industry to revolutionise customer
care and bring mobile multimedia to everyone.'