MWC: Microsoft launches Windows Phone 7 series

MWC: Microsoft launches Windows Phone 7 series


Microsoft has launched its Windows Phone 7 series, as it looks to reinvigorate support for its OS among manufacturers, mobile operators and developers.

The company launched the new OS, which has social networking and content credentials, at a press conference at Mobile World Congress.

The first phones running the OS will be on the market for Christmas 2010.

Each new Windows Phone 7 handset will feature a button connecting to the Microsoft search engine Bing and a customised Bing search application.

Microsoft also introduced Windows Phone hubs, which will bring together related content from the web, applications and services into a single view to simplify common tasks.


Windows Phone 7 includes six hubs built on specific themes: people, integrating live feeds from social networks and photos and a central place to post updates to Facebook and Windows Live; pictures, for sharing pictures and video to a social network and accessing photos and videos on a PC; games – including the first Xbox Live platform on a phone, with games, and the ability to see a user’s avatar, achievements and gamer profile; music and  video, bringing together items form Microsoft's Zune platform, a user's PC, online music services and a FM radio; marketplace, for finding applications and games; and office for access software such as Microsoft Office, OneNote, SharePoint Workspace and Outlook Mobile.

First partners committed to using Windows Phone 7 include AT&T, Deutsche Telekom, Orange, Telefonica, Telstra, T-Mobile USA, Vodafone, Dell, , HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm.

Microsoft has faced rising competition in the OS market from rivals, such as Apple’s Os and Google’s Android - which has increasing support from manufacturers such as HTC, and Motorola as well as the network..  

Steve Ballmer, Microsoft’s CEO, admitted: OS: ‘No question we had to step back... to recast our strategy and design approach.’

Written by Mobile Today
Mobile Today


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