Microsoft has launched
its Windows Phone 7 series, as it looks to reinvigorate support for its OS among
manufacturers, mobile operators and developers.
The company launched the
new OS, which has social networking and content credentials, at a press
conference at Mobile World Congress.
The first phones running the
OS will be on the market for Christmas 2010.
Windows Phone 7 handset will feature a button connecting to the Microsoft
search engine Bing and a customised Bing search application.
also introduced Windows Phone hubs, which will bring together related content
from the web, applications and services into a single view to simplify common
Phone 7 includes six hubs built on specific themes: people, integrating live
feeds from social networks and photos and a central place to post updates to
Facebook and Windows Live; pictures, for sharing pictures and video to a social
network and accessing photos and videos on a PC; games – including the first
Xbox Live platform on a phone, with games, and the ability to see a user’s
avatar, achievements and gamer profile; music and video, bringing together items form
Microsoft's Zune platform, a user's PC, online music services and a FM radio;
marketplace, for finding applications and games; and office for access software
such as Microsoft Office, OneNote, SharePoint Workspace and Outlook Mobile.
partners committed to using Windows Phone 7 include AT&T, Deutsche Telekom,
Telstra, T-Mobile USA, Vodafone, Dell, , HTC, HP, LG, Samsung, Sony Ericsson,
Toshiba and Qualcomm.
Microsoft has faced rising
competition in the OS market from rivals, such as Apple’s Os and Google’s
Android - which has increasing support from manufacturers such as HTC, and
Motorola as well as the network..
Steve Ballmer, Microsoft’s
CEO, admitted: OS: ‘No question we had to step back... to recast our strategy
and design approach.’