Ericsson has teamed up with Opera to create its own
application store aimed at operators wanting to prevent customers
defecting to more advanced smartphone platforms.
The Ericsson eStore allows operators to set-up and offer an
application store to their customers. Ericsson said it is already
in discussions with a number of operators interested in the new
Launching the eStore at the Mobile World Congress in Barcelona
today, Ericsson said it is designed for any mobile phone. The
eStore already has more than 30,000 apps which are a mix of free
and paid applications. Paid apps are bought via the user's phone
Hans Vestberg, Ericsson's CEO, said: 'It will provide
operators with an open landscape and an opportunity for them to
quickly set up their own app stores. The revenue split will
follow the traditional model, with Ericsson retaining only a
Opera co-founder Jon von Tetzchner said: 'With this additional
revenue stream, operators can now better target new users groups
and retain existing customers through new, useful applications
that can run on multiple device types.'
Ericsson is hoping the eStore will attract developers, since it
offers a one-stop shop for multiple operators.
Ericsson is the latest mobile player to challenge the supremacy
of the Apple App store. However Ericsson faces competition from
its own Sony Ericsson joint venture, which yesterday announced a
partnership with Samsung, LG and 24 operators worldwide to
develop an open international applications platform.