Virgin Mobile adds 77,100 contract customers

Virgin Mobile adds 77,100 contract customers


Virgin Mobile added 77,100 contract customers during the fourth quarter of last year, taking its mobile contract base to nearly one million.

Contract net additions were up 8.9% to 949,700 subscribers by the end of Q4, representing 30% of its total mobile subscribers and up 46% in the last twelve months.

Mobile revenue for the quarter was down 1.5% to £139m, due to the impact of termination rate reductions, but partially offset by an increase of higher ARPU contract subscribers.

ARPU for the quarter was £14 – up 4.9% compared with the same period in 2008.

Meanwhile, the number of prepay disconnections was down by 38% at 98,300. Virgin said the loss of prepay subscribers reflected ‘a highly competitive market’ and its decision not to focus too heavily on growth of the area.

The company said it had continued its strategy of using its own sales channels to cross-sell mobile to its existing base ‘with a focus on higher vale contract subscriptions’.

Total revenue for Virgin Media was up 3.3% to £979.5m.

Written by Mobile Today
Mobile Today


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