Virgin Mobile added 77,100 contract customers during
the fourth quarter of last year, taking its mobile contract base to nearly one
Contract net additions were up 8.9% to 949,700
subscribers by the end of Q4, representing 30% of its total mobile subscribers
and up 46% in the last twelve months.
Mobile revenue for the quarter was down 1.5% to £139m,
due to the impact of termination rate reductions, but partially offset by an
increase of higher ARPU contract subscribers.
ARPU for the quarter was £14 – up 4.9% compared with
the same period in 2008.
Meanwhile, the number of prepay disconnections was
down by 38% at 98,300. Virgin said the loss of prepay subscribers reflected ‘a
highly competitive market’ and its decision not to focus too heavily on growth
of the area.
The company said it had continued its strategy of
using its own sales channels to cross-sell mobile to its existing base ‘with a
focus on higher vale contract subscriptions’.
Total revenue for Virgin Media was up 3.3% to £979.5m.