New data roaming rules came
into force this week to prevent to mobile phone customers suffering ‘bill
Under the new rules, mobile
phone operators have to offer their customers a cut-off facility, set at around
£45, to protect them from accumulating massive bills from data usage whilst
For now, customers must request
the ‘cut off’ facility from their operators. However by 1 July the protection
will be automatic. Customers can request different levels of ‘cut-off’ limits.
Operators must warn users
when their bill hits 80% of the limit.
Neelie Kroes, European Commissioner
for digital agenda, said: ‘Protection against data roaming bill shocks is a
useful step towards building customers' confidence to use mobile networks to
surf the internet when travelling around Europe.
‘Such confidence is
essential if people and businesses are to use the internet to its full
The regulations are also
expected to drive down the cost of data roaming as operators bring acceptable
levels of data usage within the cut-off limit.