3/4/2010 10:05:00 AM
Virgin to refresh handset portfolio
Virgin Media is expected to refresh its handset portfolio
in the coming weeks after it recently announced it is to stock
the LG InTouch Max GW620.
Commentators have suggested that Virgin is likely to extend its
investment in higher
end devices, with Android handsets expected to be a particular
A wealth of new Android handsets from the likes of Samsung, HTC,
Sony Ericsson, Motorola and LG were announced at Mobile World
Congress in February, which will give Virgin a host of new
products to choose from in 2010. As a result, it is probable that
the MVNO will be talking to manufacturers whose products it has
not stocked before.
Virgin will almost certainly build on its partnership with HTC,
following its success with the HD2 handset, and HTC said at
Mobile World Congress that it wanted to stock the new
Android-based HTC Desire as widely as possible. The HTC HD Mini
may be another potential device for Virgin, given the popularity
of the HD2 with its customers.
Virgin has traditionally targeted the youth market, which meant a
predominance of prepay. But since being amalgamated into Virgin
Media, there has been a greater emphasis on growing its contract
customer base and capitalising on its 'quad-play' offering of
fixed line, broadband, TV and mobile.
Customers in these market segments tend to be higher spenders, so
they are interested in getting higher end mobile devices. Virgin
Media's investment in more expensive handsets is being driven by
the need to satisfy this customer requirement.