Virgin to refresh handset portfolio

Virgin to refresh handset portfolio
Virgin Media is expected to refresh its handset portfolio in the coming weeks after it recently announced it is to stock the LG InTouch Max GW620.

Commentators have suggested that Virgin is likely to extend its investment in higher
end devices, with Android handsets expected to be a particular target.

A wealth of new Android handsets from the likes of Samsung, HTC, Sony Ericsson, Motorola and LG were announced at Mobile World Congress in February, which will give Virgin a host of new products to choose from in 2010. As a result, it is probable that the MVNO will be talking to manufacturers whose products it has not stocked before.

Virgin will almost certainly build on its partnership with HTC, following its success with the HD2 handset, and HTC said at Mobile World Congress that it wanted to stock the new Android-based HTC Desire as widely as possible. The HTC HD Mini may be another potential device for Virgin, given the popularity of the HD2 with its customers.

Virgin has traditionally targeted the youth market, which meant a predominance of prepay. But since being amalgamated into Virgin Media, there has been a greater emphasis on growing its contract customer base and capitalising on its 'quad-play' offering of fixed line, broadband, TV and mobile.

Customers in these market segments tend to be higher spenders, so they are interested in getting higher end mobile devices. Virgin Media's investment in more expensive handsets is being driven by the need to satisfy this customer requirement.
Written by Mobile Today
Mobile Today


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