3/4/2010 10:08:00 AM
O2 launches new healthcare division
O2 is launching a healthcare division, with former
GlaxoSmithKline sales director Keith Nurcombe appointed in the
new role of head of healthcare.
Nurcombe has been appointed to build a new team at the operator,
realising its long-term ambitions of becoming a services company.
He will be responsible for delivering a 'defined structure and
roadmap' for O2 and healthcare over the next
Nurcombe's remit is to build the healthcare business into
'tele-health' and 'tele-care' in areas such as remote
diagnostics. He will report to O2 business sales director Ben
Dowd, who has had healthcare added to his remit.
Dowd told Mobile: 'It's very much about working out ways that
people can be managed at home. The whole focus of health is a key
programme within TelefÃ³nica so we are continuously looking at
There is currently a 'small' team working under Nurcombe, which
Dowd said will be expanded ahead of the department becoming fully
operational in May 2010.
Nurcombe, who took on the healthcare role in January, was
previously director at Nurcombe Consulting, where he made
strategic alliances with the NHS, Primary Care Trusts (PCTs) and
Prior to that, he was CEO of Advantage Healthcare - a company
that supplies healthcare workers and delivers healthcare to the
Before joining Advantage he was sales and marketing director at
GlaxoSmithKline, where he worked for eight years.
M2m will also be a big focus for O2 in the future, with Dowd
saying the company could consider opening other divisions in the
'We are always looking at new areas in the marketplace,' he