will be ‘irrelevant’ in three years’ time, John Herlihy, head of global
advertising operations for Google said this week.
‘In three years’ time,
desktops will be irrelevant,’ he said at a Digital Landscapes conference at University College
in Dublin, adding that in Japan, ‘most
research is done today on smartphones, not PCs’.
He added: ‘Mobile makes the world's information
universally accessible. Because there's information and because it will be hard
to sift through it all, that's why search will become more and more important.
‘This will create new
opportunities for new entrepreneurs to create new business models - ubiquity
first, revenue later.’
that the cloud computing opportunity will make sure that every mobile device
will be capable of doing rapid-scale applications.
comments echo those made by Google CEO Eric Schmidt at Mobile World Congress
last month, when he outlined Google’s strategy as ‘mobile first’.