Apple begins talks with potential iPad suppliers in UK

Apple begins talks with potential iPad suppliers in UK

UK operators, MVNOs and retailers could all be vying for a chance to supply the Apple iPad as the manufacturer begin talks with potential UK suppliers this week.

As Apple executives flew into Britain to begin talks, analysts said negotiations will be tough and competition stiff, with contenders having to offer cut throat deals on data packages to stand a chance of clinching a deal. Nor is Apple expected to grant any significant exclusivity deal on its new device.

The Apple iPad will go on sale in the US from 3 April and is expected to arrive in Britain by May.

Analyst Tim Shepherd at Canalys said there are two key issues to negotiate. 'Operators will be keen to negotiate an exclusivity deal but I suspect, if there is any exclusivity deal at all, it will be short - probably no longer than a month or two - as Apple is keen to get the iPad out quickly.

'The other issue will be how low the operators are prepared to go on pricing for all-you-can-eat data. AT&T has set the bar low in the US and Apple will be looking for something similar here.'

Phil Kendall, analyst at Strategy Analytics, said Apple could be talking to MVNOs and retailers as well as operators. He said: 'I would be surprised if they are not talking to all five operators at some level, particularly if they want operators to carry it in Europe.' He added: 'There is a definite possibility that Apple could be talking to the likes of Carphone Warehouse, BT and Virgin as well, particularly if they can offer a compelling bundle of multimedia catalogue content.'

Written by Mobile Today
Mobile Today


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