John Lewis makes first major mobile move with 3

John Lewis makes first major mobile move with 3


John Lewis has made its first major move into mobile after announcing it will stock pay as you go 3 handsets and dongles, as well as the network’s Mi-Fi device, from this Saturday (13 March)

The deal means 3 has become the first operator to have its mobile broadband products ranged in John Lewis’ stores, with dongles and Mi-Fi devices going into all 29 of the retailer’s outlets.

3’s mobile phones will be ranged in 22 of John Lewis’ stores, as well as online.

John Lewis currently stcoks a limited number of T-Mobile and Vodafone handsets.

John Lewis’ staff have also been specially trained to demonstrate to the new 3 handsets, which range from touch screen mobiles to entry level models.

3 sales director, Amanda Lambert, said: “We are delighted that 3’s products are going on sale in John Lewis stores. 3 is all about offering people innovative ways to stay in touch coupled with great value prices – and we feel this is something that should appeal to John Lewis’ customers too.’

Simon Moore, head of consumer electronics at John Lewis, added: ‘The new 3 products are great for our customers who have increasingly mobile lifestyles and need to keep in touch on the go.’

Written by Mobile Today
Mobile Today


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