Orange has signed its first three MVNOs to its virtual
network aggregator, Transatel, and said it is on track to add 20
companies to the platform in 2010.
Orange's deal with mobile virtual network aggregator Transatel,
formed in October 2009, is part of the operator's strategy to
target 'deeper' levels of the market.
Orange's VP of new business, wholesale and strategy, Marc Overton,
told Mobile last year that he believed there is an appetite for
such second tier MVNOs.
Overton describes the new strategy as a cost efficient and
speedy way of extending the Orange network.
Businesses that launch an MVNO via the model are given a complete
set of tools to establish themselves practically and can then
apply their own branding.
The three new MVNOs are expected to launch in the first half of
2010 and will target a cross-section of segments in the market.
Unicom, a fixed-line provider, will launch as a b2b MVNO and will
initially target its existing customer base of 80,000.
Catalyst will provide services to select groups, such as
students, SMEs and ethnic minorities.
Finally, Axis Telecom will provide Sim-only deals to its base of
14,000 residential and business customers.
The process of launching an MVNO on the Orange network through
Transatel takes six weeks, which Orange believes will appeal to
Overton said: 'Orange has very ambitious plans to become the
network partner of choice for new and existing MVNOs. This latest
news shows that we are well on our way to achieving this and our
ambition to have 20 new MVNOs on the Orange network by the end of
Transatel CEO Jacques Bonifay said: 'We are pleased to announce
our first three partnerships signed on behalf of Orange UK. For
companies looking to launch their own mobile offering in the UK
and also in other European countries, we believe we are the right
partner as we broaden the availability, ease and speed with which
MVNOs can come to market.'