contract customer base has hit a record seven million after adding 100,000 contract
users since Q4 2009, according to an internal memo sent by sales and
loyalty chief Guillaume van Gaver.
The additions were the result of a strong performance in both direct and
indirect channels, the operator said.
Van Gaver’s memo said: ‘I was
extremely proud of all the records we broke in 2009, which proved as a team
that when we work together, focus on the right objectives and maintain
momentum we can achieve great things.
‘Today I am happy to announce
that we have smashed another sales and loyalty record and made Orange history! By continuing the excellent growth in
contract customer additions, I can reveal that we've
just hit a major milestone – the seven million contract customer
‘A huge thank you and well done
to all of you who contributed in making this a reality. Let's see
what more we can achieve in 2010.’
The memo comes soon after Orange revealed it had added 404,000 UK
customers during the quarter ended 31 December 2009, fuelled by ‘high-end
multimedia devices’, such as the iPhone.
total contract customer base grew 12% year on year to 6.9 million, taking its
total customer base to 17.4 million. It also saw its best prepay performance
for over two years.