O2 will be the first retailer to
range Samsung’s latest Jet handset, the Jet Ultra Edition.
The handset, which is available for
free on a £25 tariff, will come with gift set exclusive to O2 – a set three
classic gangster DVDs, called ‘The Ultimate Gangster Collection’ – for the
first 100,000 customers.
Titles available in the box set
include American Gangster, Casino and Scarface. They will be packaged with the
Jet Ultra Edition handset in a limited edition ‘gangster’ box available at
point of purchase.
The offer is supported by a £200,000
press campaign, with up to 20 O2 stores having ‘gangster’ news-stands set up
outside to drive customers in store.
This latest addition to the Jet range has new
features including integrated social networking, BBC iPlayer and a widget for the ‘on demand’ service. The
handset has also been redesigned, and is now black and features a silver
surround on the front.