O2 gets Samsung Jet Ultra

O2 gets Samsung Jet Ultra


O2 will be the first retailer to range Samsung’s latest Jet handset, the Jet Ultra Edition.

The handset, which is available for free on a £25 tariff, will come with gift set exclusive to O2 – a set three classic gangster DVDs, called ‘The Ultimate Gangster Collection’ – for the first 100,000 customers.

Titles available in the box set include American Gangster, Casino and Scarface. They will be packaged with the Jet Ultra Edition handset in a limited edition ‘gangster’ box available at point of purchase.

The offer is supported by a £200,000 press campaign, with up to 20 O2 stores having ‘gangster’ news-stands set up outside to drive customers in store.

This latest addition to the Jet range has new features including integrated social networking, BBC iPlayer and a widget for the ‘on demand’ service. The handset has also been redesigned, and is now black and features a silver surround on the front.

Written by Mobile Today
Mobile Today


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