3/17/2010 11:13:00 AM
Fonehouse partners GB Group for security solution
Independent retailer Fonehouse has teamed up with the GB Group to use the company’s security solution.
The URU solution is currently used by companies including O2 and dealer software firm Salestar Connect.
The solution lets users carry out extensive credit checks before the customer signs a contract. It works by allowing mobile retailers to check customer details against the electoral roll and other databases to create accurate matches between the people and the credit checks.
The GB Group has been working with O2 since 2004 as part of its customer acquisition process.
GB Group head of retail and telcos Simon Ridge said: ‘There is increased fraud in the marketplace and smartphones are widespread. Retailers want to identify their customers upfront because business pressures are increasing.’
The company ‘covers all corners of the market’ and has relationships with MoCo and Fone Logistics, as well as with retailers such as Fonehouse, said Ridge.
Fonehouse operations director Stuart Ferguson said: ‘One of our franchise stores recently suffered from £5,000 worth of network clawback in a single month. From this, we recognised that protecting our franchises against fraud and the resulting revenue losses was a key factor in ensuring both the franchisee and Fonehouse’s future success, and the achievement of our growth strategy.’
He added that ‘GB Group was selected as Fonehouse’s preferred supplier on the basis of its ability to ‘demonstrate a number of distinct advantages over other providers’ and its ‘proven ability to deliver results as demonstrated by their work with O2 and other key telecoms players’.
GB’s new business sales manager, Jason Crockett, said: ‘Fraudsters are employing increasingly sophisticated techniques and it is becoming more difficult to spot fraudulent applications. One of the tangible benefits of a franchising model is Fonehouse’s unique position of being able to capitalise on scale.
‘With this agreement, Fonehouse can now offer their independent dealer franchises access to URU, the latest in electronic identity verification solutions, which previously would only have been available to much larger organisations.’