4/6/2010 10:59:00 AM
3 pledges to increase customer base
3 will start to aggressively grow its customer base after
termination rates were slashed last week, its CEO Kevin Russell
Russell said the changes outlined by Ofcom, which will see the
rates cut to 0.5p over the next five years, meant he could focus
on the mobile operator's market share.
The existing charges have impacted on 3, which is still to report
a profit since its launch in 2003, because it has a small
With a base of just over 5 million, 3 pays out more in charges to
rivals than it receives for connecting calls to its network.
However, the reduction in termination rates will allow 3 to make
more from voice calls and aggressively target new customers with