3 pledges to increase customer base

3 pledges to increase customer base
3 will start to aggressively grow its customer base after termination rates were slashed last week, its CEO Kevin Russell has pledged.

Russell said the changes outlined by Ofcom, which will see the rates cut to 0.5p over the next five years, meant he could focus on the mobile operator's market share.

The existing charges have impacted on 3, which is still to report a profit since its launch in 2003, because it has a small customer base.

With a base of just over 5 million, 3 pays out more in charges to rivals than it receives for connecting calls to its network.

However, the reduction in termination rates will allow 3 to make more from voice calls and aggressively target new customers with competitive rates.
Written by Mobile Today
Mobile Today


How will it do that as its increaded all of the charges on PAYG from 22nd april.taking the p if you ask me
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