Men are leading the way on social networking on handsets, according to Orange’s latest Digital Media Index.
Orange’s survey found that nearly two million customers use social networking on their handsets, with men accounting for 63% of unique users, viewing on average 33% more pages then women.
It also found that 75% of mobile videos downloaded from Orange are by men, with males also the predominant users of its mobile internet portal.
Men use their mobile phones more regularly than women to keep up-to-date with the latest sporting news, with Saturday the most popular day for customers to use the mobile internet.
Meanwhile, Orange’s mobile internet portal, Orange World, receives over 3.4 million users per month. Celebrities are the most searched for term by customers, with Cheryl Cole being the number one searched for celebrity.
Sport is the main driver for mobile TV viewing and is more popular with men than women. In total, sports accounts for 50% of mobile TV content consumed, with Sky Sports 1 being the most popular mobile TV channel, attracting 24% of users.
Men also account for 75% of mobile videos and 71% of mobile TV clips purchased. This content, usually quirky or comical (such as ‘South Park’ or ‘Angry Kid’ clips) is often viewed to pass the time while traveling, Orange said.
Mobile gaming is enjoyed by both genders, but the findings reveal that men like time-related challenges such as Tetris, whereas women prefer strategic games with less time pressure such as The SIMS and Monopoly.
The latest report also reveals that women send more text and picture messages than men to keep in touch with friends and family.
Overall, voice calls had increased by 5% since the last report, while texts were up by 10%.
The consumption of mobile data continues to grow, with over 5.34 million customers now using Orange 3G mobile handsets and/or dongles, and over 435,000 gigabytes of data being used per month.
Deborah Tonroe, head of entertainment and information at Orange UK, said: ‘As this is the sixth issue of our Digital Media Index report, we were keen to delve deeper and offer an insight into how customers use their mobile handsets. The report reveals some interesting results and shows that users really are using their mobile handsets for more than just voice and text.’