4/13/2010 10:19:00 AM
Sony Ericsson announces two Walkman phones
Sony Ericsson has announced two new Walkman phones, the Sony Ericsson Zylo and Spiro.
The move sees the manufacturer moving back towards its known brands, after pulling back on the low-end market last year.
The new handsets, which will have Walkman and social networking capabilities, are being marketed as affordable by Sony Ericsson.
Both phones will be available in a selection of colours including black and pink.
The Zylo and Spiro have been designed to incorporate the human curvature design across Sony Ericssons portfolio.
Sony Ericsson marketing business manager, Jenny Maletsson said: The Sony Ericsson range of Walkman phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date and we are still seeing a great appetite from consumers. Todays announcement aims to satisfy this demand by making the Walkman phone range available to a wider audience.
By combining the best of the Walkman functionality with a myriad of social networking capabilities, Sony Ericsson Zylo and Sony Ericsson Spiro offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer.