4/15/2010 2:59:00 PM
Nokia doubles Ovi 'care point' trial
Nokia has extended a trial of its ‘care points’ selling Ovi applications in return for commission, from 15 to 40.
Mobile reported in 2008 that the manufacturer had embarked on a trial with 15 Nokia Care Points (NCPs) to sell Ovi store applications and services to customers. The pilot saw NCPs incentivised to sell the services with a commission per sale.
Nokia also promoted the Ovi store with ‘Care Wallets’ through the NCPs. The Ovi sponsored wallet promotes services that integrate with the standard Nokia Care Point repair processes.
Sources indicated that the trial had been successful, prompting Nokia to increase it from 15 to 40 of its 200-strong estate of designated NCPs.
However, the commission payments system has now changed.
Previously, NCPs were given £3 in commission for each type of Ovi application sold. There were seven different categories that could be sold, including registering a customer to Ovi’s handset back-up system. For each application type sold, NCPs would receive the £3 payment.
NCPs will now be given only one £3 payment for any number of Ovi applications sold for each handset. This is dubbed an ‘Ovi Introduction’.
Meanwhile, a previous incentive of £1,000 to the store that sold the most applications and £250 to the individual who sold the most has also been stopped.
Additionally, some have questioned why all 200 NCPs have not been added
to the scheme.
One source said: ‘There are still only 40 stores doing the Ovi commission scheme out of nearly 200. It is a good idea, but there are still some mechanics to work out.’
Nokia did not comment.