4/16/2010 3:01:00 PM
Gameplaying leaps 60% on smartphones
Gameplaying on smartphones leapt by 60% in the past 12
months to February whilst gaming on feature phones fell in the
same period by more than a third.
According to a US survey by analyst ComScore the number of people
playing games on feature phones fell by 35% between February 2009
and February 2010. Conversely smartphone gamers increased by 60%.
With feature phones accounting for around 80% of the overall
market, the overall drop in the number of mobile gamers is 13%.
Only 5.6% of feature phone subscribers said they had downloaded
at least one game on their device, compared to 27.3 % of
smartphone subscribers. Feature phone users also lag behind on
gaming with 47.1% smartphone subscribers saying they play games
on their device at least once a month, compared with 15.7% of
feature phone users.
Mark Donovan, comScore's senior vice-president of mobile, said: 'Although the number of mobile gamers has declined in the past
year, there is reason for significant optimism about the future
of this market. As the market transitions from feature phones to
smartphones, the dynamics of gameplay are also shifting towards a
higher quality experience. As a result, we can expect to see a
profound increase in adoption of this activity, both in terms of
audience size and overall engagement.'
The study involved mobile subscribers in the US aged 13 and