Samsung's new mobile head faces tough challenges

Samsung's new mobile head faces tough challenges
Newly-appointed Samsung head of mobile, Simon Stanford, will face challenges including cementing the manufacturer's relationships and coping with Korean culture.

It emerged today (20 April) that former sales director Stanford will indirectly replace UK & Ireland VP Mark Mitchinson, who shocked the industry with his departure last week.

After a 10 year stint at Samsung, Mitch's shoes are big ones to fill, said sources, but Stanford's sales experience will put him in good stead. He is also 'a good people manager', according to one rival manufacturer source.

Stanford has held sales and marketing roles at O2, Orange and T-Mobile. He took on the sales director position at Samsung last year, replacing Jon French who left to head up HTC.

'It'll be a big challenge,' one manufacturer source said: 'He'll need to cement relationships, which Samsung lost a bit when Jon French left.'

Another source said: 'He did a good job at O2, but this is a big step and obviously he's got to adjust to Korean culture. But Mark did it for 10 years and Simon has worked with him for the last few months, so he will know how to do the job.'

Stanford's operator background is good experience, given operators are such an important part of the channel in the UK and 'something of a challenge', another source said, adding: 'The appointment shows Samsung is not standing still. It has taken decisive action. These are big shoes to fill but the company is bigger than one person and I am sure Samsung will get on with it.'
Written by Mobile Today
Mobile Today

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