4/20/2010 4:15:00 PM
Tesco Mobile customer numbers reach two million
Supermarket giant Tesco has increased its MVNO customer numbers to two million, with 105 of its dedicated ‘Phone Shops’ opened in 2009. The company reported its results for the full year ended 31 December 2009 today (20 April).
Tesco Mobile, the retailer’s joint venture MVNO with O2 saw a 14% increase in customer numbers to more than 2 million.
Meanwhile, the company is planning to double its 105 Phone Shop footprint by adding another 100 by the end of this year, taking the total to over 200.
In the results statement it said: ‘The Phone Shops are transforming our ability to sell products that require an assisted sale – particularly contract mobile phones’.
Tesco chief executive, Sir Terry Leahy, said: ‘By remaining focused on our strategy Tesco has weathered the economic storm well. Across the Group, we have successfully adapted our cost structures and ranges to help customers save money when they’ve needed to and treat themselves when they’ve wanted to. Our positions in international markets and non-food meant we faced strong headwinds when the downturn came but it will be these parts of our business which will grow fastest as the recovery strengthens.
‘Across all parts of our strategy - UK, International, Non-food, Services – our business is now stronger than it was before the recession. With leaner operations, improved market shares, strategic acquisitions performing well and a strong organic development programme, we’re well-placed for sustained profitable growth. And with the balance sheet strengthening, we have strong foundations in place for improving returns on capital going forward’.