4/23/2010 4:59:00 PM
3 and Sony Ericsson launch Spotify campaign
Sony Ericsson and 3 have unveiled the final phase of their Spotify promotion with the launch of a site with personal playlists from a mix of artists.
The artists range from The Stereophonics, Keane and Ellie Goulding to The Courteeners and Mumford & Sons.
The campaign was created to support the partnership between 3 and Spotify that gives customers buying the Sony Ericsson Xperia X10 or Vivaz Spotify Premium free for two months.
The campaign will also include a series of print adverts, along with a competition on 3 and Sony Ericssons Twitter site, Twentertain_Me, offering consumers the chance to win a trip to a concert or festival of their choice.
Customers visiting the 3 stores over the May Bank Holiday can win a music themed holiday to New York, by receiving a demo of the Sony Ericsson Xperia X10 or Vivaz and entering the draw.
The Sony Ericsson Xperia X10 is the manufacturer's first Android phone on 3. The handset features multi tasking applications like Timescape which allows communication with one person in one place.
Natasha Blest, 3 marketing manager UK & Ireland at Sony Ericsson UK said: 'We're really excited to be rolling out the final phase of this campaign on such significant handsets. The Xperia X10 is the first in a family of phones to delivery a constant user experience where communication truly becomes entertainment.'
Faisal Galaria, VP business and corporate development, at Spotify said: 'We're thrilled to be working in partnership with Sony Ericsson and 3. The Timescape and Mediascape applications on the Xperia X10 are such clever ways to integrate the Spotify experience into the handset, that this, combined with our collective knowledge and passion for music means we can bring our music service to an even wider audience in the UK.'