Vodafone is to launch the Google Nexus One smartphone in the UK on 30 April but it is expected to face fierce competition from the HTC Desire.
The Android powered HTC Desire is virtually the same phone as the Nexus One but with an HTC overlay.
Vodafone is offering the Nexus One for free on a two year £35 monthly price plan price. However, Vodafone customers can also get the HTC Desire free on a 24 month contract for 30 a month.
The Nexus One has additional offerings such as a noise cancelling microphone. However, the lower cost of the HTC Desire and its HTC overlay could pose a serious challenge to sales of the Nexus One.
A Vodafone spokesman said: 'Customers will make their choices. Both handsets have their strengths.'
The Nexus One smartphone will be available to Vodafone UK customers from 30 April and can be pre-ordered from today. Vodafone is the first European mobile operator to offer the Google. The smartphone will also be available via Vodafone stores and telesales, with Vodafone providing direct customer support.
Vodafone price plans for the Nexus One start from 25 a month on a 24 month contract.
Vodafone UK customers with the Nexus One can use up to 1GB of mobile data as part of their price plan as well as take advantage of unlimited access to Wi-Fi in the home and free, publicly available services throughout the country.
Customers using Wi-Fi can also use an additional 1GB of data at premium BT Openzone hotspots throughout the UK.
The phone features a 3.7-inch AMOLED 480x800 WVGA display, Qualcomm Snapdragon 3G QSD8250 chipset and a 5 megapixel auto focus with flash and geo tagging.