4/28/2010 11:24:00 AM
Orange overhauls business tariffs
Orange will launch a significant overhaul of its business
tariffs across its direct and indirect channels from 4 May.
The entire business portfolio will undergo a refresh, including
Business Solo, Business Sim-Only, and Business Infinity which
will become Business Solo Unlimited and Business Sense.
The plans have been designed to be simply flexible, with a
renewed focus on 24 month contracts. Meanwhile, 36 month
contracts will still be available.
Orange business customers will now go through a four-step process
to choose the plan that is suitable, with the flexibility to
change bundle benefits on a monthly basis.
The maximum sharer limit on the companys Business Sense tariff
has been removed and a discount is available on the leader fee.
Orange SME segment director Martin Lyne (pictured) said: 'We are
repositioning the core offers so that they are based around
choice and customer flexibility.
'The market place is characterised by unlimited offers and
customers dont always want something they do not need. This is
about allowing the customer to make a natural choice rather than
giving them a predetermined one'.
In the briefing sent out to Orange partners, the operator laid
out its position in the competitive landscape.
It said: With the exception of T-Mobile, Business Solo from
Orange offers the highest minutes allowances in the market and
the greatest flexibility.
Sim-Only offers have also been boosted. Lyne added: 'We wanted to
make a move in this area because we saw there was an opportunity.
I think we know from the consumer market that there is a
significant Sim-Only market out there and in the business market
there is also potential'.