Orange overhauls business tariffs

Orange overhauls business tariffs
Orange will launch a significant overhaul of its business tariffs across its direct and indirect channels from 4 May.

The entire business portfolio will undergo a refresh, including Business Solo, Business Sim-Only, and Business Infinity which will become Business Solo Unlimited and Business Sense.

The plans have been designed to be simply flexible, with a renewed focus on 24 month contracts. Meanwhile, 36 month contracts will still be available.

Orange business customers will now go through a four-step process to choose the plan that is suitable, with the flexibility to change bundle benefits on a monthly basis.

The maximum sharer limit on the companys Business Sense tariff has been removed and a discount is available on the leader fee.

Orange SME segment director Martin Lyne (pictured) said: 'We are repositioning the core offers so that they are based around choice and customer flexibility.

'The market place is characterised by unlimited offers and customers dont always want something they do not need. This is about allowing the customer to make a natural choice rather than giving them a predetermined one'.

In the briefing sent out to Orange partners, the operator laid out its position in the competitive landscape.

It said: With the exception of T-Mobile, Business Solo from Orange offers the highest minutes allowances in the market and the greatest flexibility.

Sim-Only offers have also been boosted. Lyne added: 'We wanted to make a move in this area because we saw there was an opportunity. I think we know from the consumer market that there is a significant Sim-Only market out there and in the business market there is also potential'.
Written by Mobile Today
Mobile Today


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