T-Mobile launches new advertising campaign

T-Mobile launches new advertising campaign
T-Mobile has launched a new advertising campaign calling people to star in adverts that will promote the operators new loyalty offer, Night In.

The Night In loyalty offer, in partnership with Blockbuster, allows T-Mobile customers to rent a game and a movie or two movies for two nights, popcorn, sweets and a bottle of soft drink for 5.

The advertising campaign premiered during Britains Got Talent on 1 May and was created by advertising agency, Saatchi and Saatchi.

The advert features members of the public revealing their favourite themes for a night in from sci-fis and westerns to computer games.

T-Mobile wants to encourage people to send in audition films to star in future adverts through the life of the campaign.

People who want to take part should upload a video audition where they invite friends and family over for a Night In to www.youtube.com/lifesforsharing.

T-Mobile head of brand and communications, Lysa Hardy, said: As the company that got people dancing in Liverpool Street Station and then held a mass sing-a-long in Trafalgar Square, were proud of our history in getting customers to be involved in our ads.

Were now really excited to hand over the reins of our advertising to them, letting them be the stars, so they can invite their friends round to enjoy our Blockbuster Night In offer. Itll be amazing to see the results.
Written by Mobile Today
Mobile Today


hasnt t-mobile gone under yet, who keeps feeding money into that bottomless pit!!
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