5/5/2010 3:27:00 PM
T-Mobile launches new advertising campaign
T-Mobile has launched a new advertising campaign calling
people to star in adverts that will promote the operators new
loyalty offer, Night In.
The Night In loyalty offer, in partnership with Blockbuster,
allows T-Mobile customers to rent a game and a movie or two
movies for two nights, popcorn, sweets and a bottle of soft drink
The advertising campaign premiered during Britains Got Talent on
1 May and was created by advertising agency, Saatchi and Saatchi.
The advert features members of the public revealing their
favourite themes for a night in from sci-fis and westerns to
T-Mobile wants to encourage people to send in audition films to
star in future adverts through the life of the campaign.
People who want to take part should upload a video audition where
they invite friends and family over for a Night In to
T-Mobile head of brand and communications, Lysa Hardy, said: As
the company that got people dancing in Liverpool Street Station
and then held a mass sing-a-long in Trafalgar Square, were proud
of our history in getting customers to be involved in our ads.
Were now really excited to hand over the reins of our advertising
to them, letting them be the stars, so they can invite their
friends round to enjoy our Blockbuster Night In offer. Itll be
amazing to see the results.