The Orange and T-Mobile joint venture will trade under the company name ‘Everything, Everywhere’, with both networks keeping their current trading brands.
The two operators unveiled the name and ‘vision’ of their newly formed company today (11 May).
Orange and T-Mobile will continue as brands in the market, with each having its own shops, marketing campaigns, propositions and service centres.
The joint venture also unveiled plans for a single ‘super-network’, with roaming across both networks due later this year.
The JV has the biggest operator retail presence on the high street with 713 stores.
The new company has announced acceleration in new markets, including a new assault on business market, ‘continued leadership in wholesale’, and focus on new revenue streams.
The company also intends to develop new revenue streams in adjacent markets, such as mobile advertising and mobile commerce.
Everything Everywhere has a customer base of 30 million people – over half of the UK adult population. The company will be officially integrated on July 1.
Everything Everywhere chief executive, Tom Alexander, said: ‘Together, we are Britain’s biggest communications company, with over 30 million customers. We are on the verge of communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.
‘That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.
‘We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile. It’s our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities.’
The new team is led by Tom Alexander, chief executive, and Richard Moat, chief financial officer and deputy chief executive.
Joining them in the leadership team, are:
Andrew Ralston, Chief Commercial Officer
Guillaume van Gaver, Vice President of Marketing
Mark Duncan, Vice President of Sales & Loyalty
Andrew Coull, Vice President of Retail
Pippa Dunn, Vice President of Orange Propositions
Lysa Hardy, Vice President of T-Mobile Propositions
Gerry McQuade, Chief Development Officer
Marc Overton, Vice President of Wholesale
Martin Stiven, Vice President of Business
Bruno Duarte, Vice President of Home
Russel Taylor, Vice President of Business Development and Online
Neal Milsom, Vice President of Finance
Emin Gurdenli, Vice President of Network
Fotis Karonis, Vice President of IT
Jackie O’Leary, Vice President of Customer Operations
Rui Pereira, Vice President of the Programme Management Office
John Cromack, Vice President of Purchasing
Linda Kennedy, Chief Change Officer
Ian Pitcher, Vice President of People Operation
Nicolas Ott, Vice President of Strategy, Planning and Regulatory
Steven Day, Vice President of Brands and Communications
James Blendis, Vice President of Legal
Ben Messore, Vice President of Strategy